GE - PGOG

My connection with the company began through music, as I had the opportunity to DJ at many of their events. Being part of their creative discussions, I was happy to contribute my design expertise as well. We started with the original logo and began by simplifying its core elements to create a cleaner, more modern version. From there, we developed a full set of logo variations—vertical, horizontal, compact, and icon-only formats—ensuring flexibility for use across different platforms and touchpoints.

We began by reviewing the original logo and discussing which elements we wanted to retain, as well as the new requirements and intended uses. Let me attach the original design. From there, we created several variations to suit different formats. One was a clean, text-only version with a wider and more compact layout—ideal for placement at the top of receipts. For email newsletters, we added the logo mark at the end of the text version to enhance brand recognition. On the new website, we used just the logo mark as a favicon next to the URL. Each version served its purpose perfectly, and the overall result worked out really well.