My connection with the company began through music, as I had the opportunity to DJ at many of their events. Being part of their creative discussions, I was happy to contribute my design expertise as well. We started with the original logo and began by simplifying its core elements to create a cleaner, more modern version. From there, we developed a full set of logo variations—vertical, horizontal, compact, and icon-only formats—ensuring flexibility for use across different platforms and touchpoints.