To support the launch of Link, our innovative new platform for property professionals, we needed a short, high-impact video to explain what the service offers and why it’s different. As a first-of-its-kind tool in the UK market, clarity was crucial — the video had to educate, excite, and build trust with estate agents, agency owners, and B2B clients unfamiliar with this level of digital service. Working closely with the product and marketing teams, I developed the script, visual storyboard, and animation flow. I designed and animated all assets, ensuring the look and feel aligned with our broader rebrand. I also helped refine the messaging to highlight benefits in a user-first, jargon-free way.

Shortly after Amex GBT’s rebrand, we were tasked with creating another product video—this time incorporating the brand’s new design language. A key visual element of the rebrand was the use of "portals" (inspired by airplane windows), which could expand, reshape, or transition to reveal video content, highlight key information, or create smooth visual transitions. This approach allowed us to deliver a cohesive and visually engaging experience that aligned seamlessly with the refreshed brand identity.