TREND MICRO CAMPAIGN WORK
SOCIAL CAMPAIGN ASSETS
At Ledger Bennett, I created a range of social campaign assets for Trend Micro across LinkedIn and X (formerly Twitter). I adapted white paper and blog content, campaign messaging and promotional offers into platform-ready posts and ads, directing audiences to relevant landing pages. The work covered topics including healthcare, retail, financial services and cybersecurity. I shaped the visual treatment for each topic, using imagery and clear type hierarchy to make the message work in the feed while keeping it connected to the wider campaign. The examples include both single-image creative and carousel formats.
SUPPORTING CAMPAIGN MATERIALS
Each topic had a distinctive graphic element that connected its white paper or brochure, landing page and social promotion. I carried that visual cue into the social assets, adapting composition and imagery to each subject and audience. This created a recognisable family of campaign materials while keeping the healthcare, retail, financial services and cybersecurity content distinct.
