Amex GBT wanted a high-energy film to bring three key commitments to the foreground. I developed the concept and storyboard, setting a kinetic, typography-led direction that gave the statements a clear visual rhythm. I combined client-supplied content with selected stock footage, shaping how the imagery and typography worked together to keep the commitments central while adding energy to the piece. I handled the art direction, asset selection and animation through final delivery. Because the film moved quickly and relied on rapid transitions, I refined the pacing and timing through several rounds of feedback. The storyboard direction resonated with the client and carried through to the finished animation, bringing all three commitments together in one motion-led piece.