American Express GBT approached us with the idea of creating a hype video centered around three key statements they wanted to highlight. Our initial storyboards introduced a kinetic, typography-based concept that could seamlessly incorporate client-supplied content along with dynamic stock footage to enhance the overall energy of the piece. This direction immediately captured the client’s interest, so we moved forward—carefully selecting the right assets and producing the first draft. Given the fast pace and rapid on-screen transitions, the video required a few rounds of refinement. However, the final result speaks for itself—and the client was absolutely thrilled with the outcome.