MOTION DESIGN
ANIMATED BRAND RE-LAUNCH VIDEO
I led the creative development and execution of the brand video from start to finish. This included shaping the storyboard and refining the messaging in collaboration with stakeholders. I designed all key visual assets and animated them in line with the refreshed brand identity. Throughout the project, I ensured the motion style aligned with our new visual language, and I managed the entire production process — from concept to final delivery — across multiple departments and formats.
Storyline and focus:
Outcome
The video premiered during the internal brand launch and was then rolled out across the new website, LinkedIn, and sales presentations. It became the centrepiece of our visual brand relaunch, helping unify messaging across departments and enhance our positioning in B2B client presentations.
LINK PRODUCT LAUNCH ANIMATION
To support the launch of Link, our innovative new platform for property professionals, we needed a short, high-impact video to explain what the service offers and why it’s different. As a first-of-its-kind tool in the UK market, clarity was crucial — the video had to educate, excite, and build trust with estate agents, agency owners, and B2B clients unfamiliar with this level of digital service. Working closely with the product and marketing teams, I developed the script, visual storyboard, and animation flow. I designed and animated all assets, ensuring the look and feel aligned with our broader rebrand. I also helped refine the messaging to highlight benefits in a user-first, jargon-free way.
Storyline and focus:
Outcome
The Link video launched in sync with the product’s debut on the new David Phillips website and was distributed across digital channels, email campaigns, and sales presentations. It played a key role in client education and early onboarding, giving estate agents and stakeholders an immediate understanding of the platform’s benefits. It also set a visual precedent for future product marketing materials.
