Bringing brand messages to life through motion.
Introduction
Bringing brand messaging to life through motion.
I produced a series of 13 video assets for PPG across two phases, combining video editing, motion graphics and animated typography to create engaging, visually consistent promotional content.
The Challenge
Delivering consistent creative across multiple video assets.
The challenge was to communicate different promotional messages clearly and effectively while maintaining a cohesive visual identity throughout the series.
The creative approach also needed to be flexible enough to support additional videos and variations without compromising consistency or production quality.
Project Scope
The Creative Process
Building a consistent visual rhythm across the series.
My approach focused on typography, pacing and transitions to communicate each message clearly while preserving PPG's established visual identity.
Working in Adobe Premiere Pro and After Effects, I refined the editing and motion treatments to establish a cohesive visual language that could be carried across the initial videos and extended into the second phase.
Outcome
13 video deliverables. Two production phases. One consistent visual approach.
The project resulted in eight initial videos, followed by four additional videos and an animated adaptation of one of the second-phase pieces.
The finished collection demonstrated how a consistent motion design approach could be extended across additional content while maintaining clarity, quality and brand cohesion.
