New Generation logo redesign
We had previous connections with the company mainly because of music. I was able to play many of their events as a DJ and since I was there for brainstorming I was happy to offer my knowledge in graphics as well.
Starting off we had the original logo.
First, we reimagined the the basics of the logo to make it more simple.
Then we discussed to create more variations of the logo so we can use in different areas, vertical, short, sign only, plenty of options.